Daily news, guides and best practices for social media marketers | Social Media Marketing News

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In 1951, there was a 21-year-old man who had trouble with public speaking. In fact, the thought of speaking in front of a group of people was so off-putting that it'd often make him physically sick. Determined to improve his speaking ability, he ended up taking the Dale Carnegie training program -- an educational course aimed at helping individuals improve their communication skills and better influence outcomes

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Recent article on YouTube

This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans (and why), and how to maintain your social prowess among vacationers. Skip to stay in step over the summer! Say hello to 360° YouTube ads! It isn't every day a fun new ad format is born

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Recent update on Denver Integrated Marketing Solutions

Denver Colorado, July 2015 – Denver Integrated Marketing Solutions announced the launch of their Denver based integrated marketing solutions firm. The company specializes in delivering a powerful blend of offline and online marketing strategies to help companies increase sales and visibility.  Their unique approach combines online and offline strategies using a blend of traditional offline and innovative online mediums to achieve maximum outreach. One of the biggest challenges local businesses face is not knowing how to harness the wealth of new media that is available to reach customers...

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Recent update on digital marketing

IntellaSphere Launches Radically Powerful, Extremely Low-Priced Digital Marketing Control Center and Guidance System That Levels the Playing Field for SMBs Drive Online Customer Engagement Just Like the Big Companies do it, Starting at $9.95 Per Month BELLEVUE, Wash., July 28, 2015 (GLOBE NEWSWIRE) -- IntellaSphere today announces the launch of its Digital Marketing Control Center™, a radically powerful, extremely low-priced marketing 'guidance system' and suite of cloud-based marketing tools aimed at small to mid-sized businesses (SMBs) looking to increase sales and engage prospects. Starting at $9...

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MILWAUKEE--()--Marcus® Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), today announced that Laurie Hobbs has been named vice president of marketing. In her new role, Hobbs will provide executive leadership and management of operational areas including marketing, e-commerce, customer relationship marketing, advertising, social media and public relations. “Laurie’s extensive experience in lodging and hospitality, particularly in the areas of brand strategy, integrated marketing communications, customer relationship marketing and public relations, will be a tremendous asset as we continue to grow and expand our presence as a leading hotel management company. We are very excited to welcome Laurie to our executive team,” said Joseph Khairallah, chief operating officer of Marcus Hotels & Resorts...

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Recent update on social media

If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if you were starting from scratch, knowing more about how social media works than when you started? In that case, you'd probably take a different approach...

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Recent article on Intelligence Team

ATLANTA, July 28, 2015 /PRNewswire/ -- Nebo, a human centered digital marketing agency headquartered in Atlanta, announced the launch of its Intelligence Team today. The Intelligence Team's mission is to help connect all departments, projects, research and tools into an ecosystem that allows great ideas to be born, nurtured, grow and thrive. While traditional account planning processes help agencies perform research, develop insights and better understand users, Nebo believes there is an opportunity to take this practice to the next level given the amount and types of information available in the emerging multi-device, multi-touch, hyper-social, Internet of Things world. One of the team's key initiatives is helping challenge and evolve traditional account planning deliverables – which often necessitate advertising as a solution – to richer, more real-world and real-time deliverables that blend the theoretical with the actual...

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BANGKOK - The Tourism Authority of Thailand (TAT) held a gala event to announce the winner of a social-media competition designed to raise the profile of the “Discover Thainess” marketing campaign amongst the world’s young people. The winner of the “One and Only” campaign was chosen from amongst three finalist teams – the Mind-Blaster Team from Singapore, Simonides Rafal Team from Poland, and ThaiBy Team from Belarus. The winning team received prizes worth more than one million Baht, including a luxurious Thai accommodation package and prizes from the Bang Sai Royal Folk Arts and Crafts Centre under the Royal patronage of H.M...

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It's no secret that Frontier Airlines has spent the last year and a half undergoing a major rebranding, switching to an ultra-low-cost-carrier (ULCC) business model that couples low fares with extensive fees on things ranging from carry-on bags to ordering an in-flight soda. But for social media manager Brittany Lincoln, that model has given her the opportunity to use social media to add another dimension to marketing of the brand and interacting with customers. And, in her view, it's worked pretty well. Despite the crush of complaints from loyal customers, Lincoln has used social media as a customer service alert tool, a way to promote sales and generate leads, and as a way to develop campaigns and contests that put the airline in a brighter light — strategies that have garnered the Denver-based airline a solid Klout score of 84...

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