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A great post by TrentonGreener on Starbucks

Posted by TrentonGreener"The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before."While this quote has been credited to everyone from Francis Phillip Wernig, under the pseudonym Alan Ashley-Pitt, to Einstein himself, the powerful message does not lose its substance no matter whom you choose to credit. There is a very important yet often overlooked effect of not heeding this warning...

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Recent piece on social media

Kiwis are apparently an altruistic bunch, with a new Unisys study showing that most of us are happy for our publicly available social media information to be monitored to detect possible terrorist activity. Seventy-three percent of Kiwis surveyed for the Unisys Security Insights report supported monitoring social media to detect potential terrorist activity, says Steve Griffin, Unisys New Zealand country manager. Sixty-six percent of those surveyed also support such monitoring to identify public issues or concerns, which could be anything from global warming or the state of the economy through to local issues. “Kiwis are quite altruistic when it comes to perhaps sacrificing an element of privacy for the greater good,” Griffin says...

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Piece today about social media: Evocalize helps clients speak better in social world

Seattle company helps big businesses, especially restaurant and retail chains, understand their customers and communicate in the social-media world. Targeted tweets: The company aims to help big businesses, especially restaurants and retail chains, understand their customer bases and communicate with them on social-media networks. Evocalize gathers data about customers and creates content to structure targeted advertising campaigns on social media using machine learning. Deep in the heart: Evocalize was founded in Austin, Texas, and began at University of Texas’ incubator...

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Entry today about Twitter: GrowthHackers on Twitter: "A #SocialMedia Marketing Strategy That Isn t Focused On Creating ...

Log in Loading seems to be taking a while. Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information. This has already been marked as containing sensitive content...

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Recent piece on social media

Deloitte’s CMO David Redhill reveals how to take organisational branding to the next level through a culture of participation Mobile technology and social media have undeniably changed the customer purchase journey, expectations of engagement and how products and services are delivered. As a result, organisations are now under increasing pressure to better leverage their brand strategy if they want to remain competitive. Deloitte CMO, David Redhill, reveals how the professional services giant salvaged its organisational branding strategy through a culture of participation. “About a decade ago, we had lost a lot of direction, we were losing talent in droves and we really had to embrace the precepts of the new economy,” Redhill said...

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Post today about Facebook: Firms are told image-led social media is the future

Firms are told image-led social media is the future Websites like YouTube and Instagram will overtake Facebook and Twitter to be the dominant social media force by the end of the decade, according to leading marketers. Roch the win i the clear day's dawin. Blaws the clouds heilster-gowdie owre the bay. But thair's mair nor a roch win blawin...

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Now that you’ve cleaned up your online profile and taken ownership of your personal brand, it’s time to make some noise in a very noisy world. Perhaps more than what you’re selling, educated buyers want help and expertise. Having something compelling to say and then marketing those ideas is the best way to increase your credibility and build an audience that will listen to you. It’s called content marketing...

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