Recent article on Intelligence Team
ATLANTA, July 28, 2015 /PRNewswire/ -- Nebo, a human centered digital marketing agency headquartered in Atlanta, announced the launch of its Intelligence Team today. The Intelligence Team's mission is to help connect all departments, projects, research and tools into an ecosystem that allows great ideas to be born, nurtured, grow and thrive.
While traditional account planning processes help agencies perform research, develop insights and better understand users, Nebo believes there is an opportunity to take this practice to the next level given the amount and types of information available in the emerging multi-device, multi-touch, hyper-social, Internet of Things world.
One of the team's key initiatives is helping challenge and evolve traditional account planning deliverables – which often necessitate advertising as a solution – to richer, more real-world and real-time deliverables that blend the theoretical with the actual...